Tourism Business Standards: Definition, Objectives, Benefits, and Types
The standard of tourism business is the formulation of the qualification of tourism businesses and/or the classification of tourism businesses that cover aspects of products, services, and tourism business management. The standard of tourism business is established by the government through ministerial regulations.
Definition of Tourism Business Standards
Tourism business standards can be defined as a set of requirements that must be met by a tourism business to ensure the quality of its products, services, and management. These tourism business standards aim to enhance the quality of tourism in Indonesia.
Objectives of Tourism Business Standards
The objectives of tourism business standards are as follows:
Improve the quality of tourism products, services, and management.
Enhance the competitiveness of Indonesian tourism businesses in the global market.
Protect consumers from products and services that do not meet the standards.
Create a healthy and conducive business environment.
Benefits of Tourism Business Standards
The benefits of tourism business standards are as follows:
For business practitioners, tourism business standards can serve as guidelines in running their businesses. For consumers, tourism business standards can ensure the quality of products and services they receive. For the government, tourism business standards can serve as a tool to monitor the quality of tourism businesses.
Types of Tourism Business Standards
Based on ministerial regulations governing them, tourism business standards can be divided into two types:
General tourism business standards General tourism business standards are standards that apply universally to all types of tourism businesses. These include standards for hotels, restaurants, natural tourism businesses, cultural tourism businesses, and culinary tourism businesses.
Specific tourism business standards Specific tourism business standards are standards that specifically apply to certain types of tourism businesses. These standards are established based on ministerial regulations that govern those specific types of tourism businesses.
Tourism Business Standards Requirements
The requirements for tourism business standards are as follows:
Products
Tourism business products must meet quality, quantity, and safety requirements.
Services
Tourism business services must meet requirements for friendliness, politeness, and professionalism.
Management
Tourism business management must meet efficiency, effectiveness, and competitiveness requirements.
Procedures for Tourism Business Standards
The procedures for tourism business standards are as follows:
Registration
Tourism business operators seeking to obtain a tourism business standards certificate must register their business with the tourism business certification institution.
Assessment
The tourism business certification institution will conduct an assessment of the registered tourism business to evaluate its compliance with the tourism business standards.
Certificate Issuance
If the tourism business meets the tourism business standards, the certification institution will issue a tourism business standards certificate.
Examples of Tourism Business Standards
Here are examples of tourism business standards:
Hotel Business Standards
Hotel business standards cover the following aspects:
Rooms
Hotel rooms must have appropriate size and dimensions according to the offered room types.
Facilities
Hotels must provide facilities commensurate with their class, such as bedrooms, bathrooms, restaurants, swimming pools, and so forth.
Service
Hotels must offer friendly, courteous, and professional services.
Spa Business Standards
Spa business standards encompass the following aspects:
Location
Spas should be situated in safe and comfortable locations.
Facilities
Spas should offer comprehensive facilities in line with the services they provide.
Service
Spas must deliver quality and professional services.
Conclusion about Tourism Business Standards
Tourism business standards are crucial requirements that every tourism business in Indonesia must fulfill. Through the implementation of these standards, the expectation is to elevate the quality of tourism in Indonesia and strengthen its competitiveness in the global market.
Role of Tourism Business Standards in Enhancing Tourism Quality
Tourism business standards play a significant role in enhancing the quality of tourism in Indonesia. These standards serve as guidelines for tourism business operators in managing their enterprises. By adhering to these standards, businesses ensure that their products, services, and management meet the established requirements.
The following are some roles of tourism business standards in enhancing tourism quality:
Improving product and service quality
Enhancing visitor satisfaction
Boosting the competitiveness of tourism businesses
Creating a healthy business environment
Challenges in Implementing Tourism Business Standards
Despite the numerous benefits of tourism business standards, several challenges hinder their implementation:
Lack of understanding among business operators
Inadequate availability of resources
Complexity of tourism business standards
Efforts to Improve the Implementation of Tourism Business Standards
To address these challenges, efforts should be made to improve the implementation of tourism business standards:
Enhancing operators' understanding
Increasing resource availability
Simplifying tourism business standards
Through these efforts, it is hoped that the implementation of tourism business standards in Indonesia will improve, positively impacting the quality of tourism in the country.
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