Jan 114 min read

Is Your Tourism Area Business Meeting Standards for the Industry?

Definition of Tourism Area Business Standards

Tourism area business standards are a set of criteria that must be met by tourism businesses in order to maintain their quality and competitiveness. Tourism area business standards are set by the government to ensure that tourism businesses operating in Indonesia meet the minimum quality and service standards.

Tourism area business standards cover three main elements, namely:

Product: The product element includes aspects related to the goods and/or services offered by the tourism business, such as quality, quantity, and compliance with the needs of tourists.

Service: The service element includes aspects related to the way goods and/or services are delivered to tourists, such as friendliness, courtesy, and punctuality.

Management: The management element includes aspects related to the management of the tourism business, such as planning, implementation, and control.

Benefits of Tourism Area Business Standards

Tourism area business standards have various benefits for tourism business operators, tourists, and the government.

For tourism business operators, tourism area business standards can help improve the quality and competitiveness of their businesses. By meeting tourism area business standards, tourism business operators can provide a better experience for tourists and increase their satisfaction. This can lead to an increase in the number of tourists and the revenue of tourism businesses.
For tourists, tourism area business standards can guarantee that they will receive quality services that meet their expectations. This can increase tourist satisfaction and encourage them to return to Indonesia.
For the government, tourism area business standards can help maintain the quality and attractiveness of Indonesian tourism. This can improve Indonesia's image as a quality and attractive destination for foreign tourists.

Procedure for Tourism Area Business Standards Certification

Tourism area business standards certification is a process of assessment and recognition of the conformity of tourism businesses with the applicable tourism area business standards. Tourism area business standards certification is carried out by a tourism business certification body that has been accredited by the National Accreditation Agency (BAN).

The procedure for tourism area business standards certification includes several stages, namely:

Registration: Tourism business owners who want to apply for tourism area business standards certification must register their businesses with a tourism business certification body.

Assessment: The tourism business certification body will assess the conformity of the tourism business with the applicable tourism area business standards. The assessment is carried out by a team of competent and experienced assessors.

Certification: If the tourism business meets the applicable tourism area business standards, the tourism business certification body will issue a tourism area business standards certificate to the tourism business owner.

Tips for Improving the Quality of Tourism Businesses to Meet Standards

To improve the quality of tourism businesses to meet standards, tourism business operators can do the following:

Study the applicable tourism area business standards: Tourism business operators must understand the applicable tourism area business standards in their area. By understanding the tourism area business standards, tourism business operators can know the aspects that must be met by their businesses.

Make improvements to the aspects that do not meet the standards: If there are aspects that do not meet the tourism area business standards, tourism business operators must immediately make improvements. Improvements can be made gradually according to the available capabilities and budget.

Get support from others: Tourism business operators can get support from others, such as the government, associations, or non-governmental organizations. This support can be in the form of training, mentoring, or financial assistance.

Impact of Tourism Area Business Standards

Tourism area business standards have various positive impacts for tourism business operators, tourists, and the government.

Impacts for tourism business operators

Improve business quality and competitiveness: By meeting tourism area business standards, tourism business operators can provide a better experience for tourists and increase their satisfaction. This can lead to an increase in the number of tourists and the revenue of tourism businesses.

Improve efficiency and productivity: Tourism area business standards can help tourism business operators to improve their efficiency and productivity. This can lead to a decrease in operating costs and an increase in profits.

Improve compliance with regulations: Tourism area business standards can help tourism business operators to comply with applicable laws and regulations. This can prevent legal violations and costly penalties.

Impacts for tourists

Guarantee quality and safety: Tourism area business standards can guarantee that tourists will receive quality and safe services. This can increase tourist satisfaction and encourage them to return to Indonesia.

Make it easier for tourists to choose and compare tourism businesses: Tourism area business standards can make it easier for tourists to choose and compare tourism businesses that meet their needs. This can increase tourist satisfaction and their travel experience.

Impacts for the government

Improve the image of Indonesian tourism: Tourism area business standards can help maintain Indonesia's image as a quality and attractive tourist destination. This can increase the number of tourists visiting Indonesia and increase foreign exchange earnings.

Increase employment: Tourism area business standards can help increase employment in the tourism sector. This can improve the welfare of society and the Indonesian economy.

Challenges in Implementing Tourism Area Business Standards

Despite its many benefits, the implementation of tourism area business standards also faces some challenges, including:

Lack of understanding of tourism business operators: Many tourism business operators do not yet understand the applicable tourism area business standards. This can hinder the effective implementation of tourism area business standards.

Lack of supporting facilities and infrastructure: Many supporting facilities and infrastructure are not yet adequate to support the implementation of tourism area business standards. This can hinder the fulfillment of tourism area business standards by tourism business operators.

Lack of government support: There are still government policies that do not yet support the effective implementation of tourism area business standards. This can hinder the comprehensive implementation of tourism area business standards.

Conclusion

Tourism area business standards are important for maintaining the quality and competitiveness of tourism businesses. However, the implementation of tourism area business standards also faces some challenges that must be addressed. The government, tourism business operators, and the community need to work together to address these challenges and ensure the effective implementation of tourism area business standards.

If you are a tourism business operator, make sure that your business is in compliance with the applicable tourism area business standards. By meeting tourism area business standards, you can improve the quality and competitiveness of your business, as well as provide a better experience for tourists.

Check the applicable tourism area business standards in your area. If your business is not in compliance, take steps to improve.

More information:

Tourism Business Consultant Info:

(Admin) (+62)821 3700 0107